Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a strategic marketing plan and branding strategy that will increase sales and position Northern Classics as the premium brand for children's outerwear. Analyze opportunities to grow through wholesale, expanded product lines, and social media campaigns.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Market Analysis and Assessment
Formulate investment thesis across one of our key sectors (tech-enabled services, digital media, marketing services and IT services industries) in partnership with investment team. Execute primary and secondary industry research, craft initial value creation plans, and identify critical investment opportunities.
Faculty Advisors
Avon, OH
Avon, OH
2024
Online MBA
Go-To-Market Strategy
Successfully beta test 7 new services to be offered to our franchisees, all with the desired outcome of accelerating franchisee revenue. A successful launch essentially removes the majority of non-clinical tasks from the franchisee’s responsibilities.
Faculty Advisors