Evaluate the current method used to research inventory record defect rates (IRDR) and recommend a new research method.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Assess the decentralized organizational structure of RGMVP and identify key opportunities for strengthening organizational capacity.