Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Create a digital media, revenue-producing business that promotes University of Michigan (U-M) thought leadership to Ross or U-M alumni through the Daily Fuel platform and distribution system.
Develop a tactical framework and strategy to maximize the impact of diversity, equity, and inclusion for team members and leaders in a way that creates personal ownership and accountability.
Create a business plan that outlines how Muse Cosmetics could distribute its products in various retail chains as a means of becoming a more profitable business.
Conduct a deep analysis of celebrity-backed brands, both successful and unsuccessful, from the last ten years to inform future marketing strategies for Spirits, and Brown-Forman at large
