Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Create a business case for Mcity’s “Depot Autonomy” project, which would provide a cost-effective means for vehicles to operate autonomously once they enter a suitably-equipped warehouse or loading yard (e.g. Amazon, FedEx).
Faculty Advisors
Mumbai, India
Mumbai, India
2014
Full-Time MBA MAP
Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors