Action-Based Learning Projects:
MAP & Consulting Studio
Dearborn, MI
Dearborn, MI
2025
Weekend MBA MAP
Brand Positioning and Communication
The City of Dearborn is seeking assistance in developing a financial strategy for the City’s rebranding efforts and 5-year marketing campaign. Deliverables from the final project will inform budgetary decisions and the creation of an RFP for the City’s rebrand.
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The project’s goal is for the Ross team to collaborate with the two OTK founders to formulate a local, Malawi-based fundraising strategy that builds a greater and more diversified financial base. While donations from friends abroad will remain valuable and relevant, the Ross team should focus on delivering detailed short- and long-term strategies for how OTK can expand its sourcing of funds from within Malawi.
Faculty Advisors
Nairobi
Nairobi
2025
Full-Time MBA MAP
Supply Chain Optimization
Formulate strategic recommendations for the strengthening of supply chain planning, through analyzing working capital management for KEMSA and debts from counties, and medicines availability.
Kenya has a devolved health system with national government responsible for policy, regulation and standards; and 47 semi-autonomous county governments responsible for delivery of health services including availability of health products and technologies.
Kenya has a devolved health system with national government responsible for policy, regulation and standards; and 47 semi-autonomous county governments responsible for delivery of health services including availability of health products and technologies.
Faculty Advisors
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors