Action-Based Learning Projects:
MAP & Consulting Studio

Tallahassee, FL

Tallahassee, FL
2025
BBA Capstone
Go-To-Market Strategy
Develop a detailed go-to-market plan, including a positioning strategy, for reCap’s high quality, engineered carbon capture, utilization and sequestration carbon credits. This will include defining key inputs to successful offtake-partnerships and understanding offsetting and insetting opportunities that will contribute to creating a sales strategy for generated carbon credits. The project will involve identifying potential partners, drafting outreach and sales plans, and building a roadmap with sales strategy to establish strong partnerships.
Lusaka
Lusaka
2024
Executive MBA MAP
Brand Positioning and Communication
Health Literacy Zambia (HLZ) is a volunteer-based grassroots organization in Zambia, Africa, that focuses on improving women’s and children’s health in rural areas with the focus being on the vulnerable/poorest people, and of course not segregating the vulnerable men in the community because we value inclusion and diversity.
We also focus on providing school necessities for the most vulnerable children and helping them get back to school because we believe in education for all.
The project’s goal is for the Ross team to collaborate with Health Literacy Zambia to formulate a detailed Brand Development plan and an enhanced communication and social media plan, with a three-year implementation roadmap to launch and execute.
We also focus on providing school necessities for the most vulnerable children and helping them get back to school because we believe in education for all.
The project’s goal is for the Ross team to collaborate with Health Literacy Zambia to formulate a detailed Brand Development plan and an enhanced communication and social media plan, with a three-year implementation roadmap to launch and execute.
Faculty Advisors

Virtual

Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Identify the key factors that make a company a top partnership prospect, and use that information to determine the ideal companies and brands as well as partnership opportunities for a provider of alternative healing methods.
Faculty Advisors
Detroit, MI
Detroit, MI
2017
Executive MBA MAP
Build a marketing strategy and awareness campaign to elevate the perception of professional trades, while educating students, their parents, and educators on the opportunities that exist for work in the state.
Faculty Advisors