Action-Based Learning Projects:
MAP & Consulting Studio
Niepolomice, Poland; Kempen, Germany; Beijing, China
Virtual
Virtual
2024
MM Consulting Studio
Market Analysis and Assessment
Conduct an environmental scan of the current US ECE field and analyze our position, products, and current customers in relation to that information to create a situation analysis report that will be used for strategic planning by the organization.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
Faculty Advisors
Battle Creek, MI and Chicago, IL
Washington, D.C. and London, U.K.
Johannesburg, South Africa
Johannesburg, South Africa
2015
Full-Time MBA MAP
IHS turned to the MAP Program for assistance in improving patient access to medicine in South Africa and other developing countries. The team addressed three separate objectives relating to a “direct delivery strategy” (DDS) for medicines: analyzing whether the national government could manage the system; considering the role of possible IT solutions to help the process; and recommending other countries where DDS could be implemented. The team produced a five-year and 10-year master plan.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Strategic Roadmapping
To grow the presence of successful high-growth ventures and advance civic leadership in Michigan’s entrepreneurial ecosystem. Our network of entrepreneurs and venture capitalists have taken the Michigan Pledge, committing 1 percent of equity or return on investment into a fund for state-based grantmaking.
Faculty Advisors
Shanghai, China
Dearborn, MI
Seattle, WA
