Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Go-To-Market Strategy
Formulate a marketing and market analysis / benchmarking plan for new families, for staff recruitment and for board. Help to identify our brand promise to prospective, staff, board, and families, and then develop some strategy and materials to reach people most effectively.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Weekend MBA MAP
Market Analysis and Assessment
Create a business case for our real estate company to expand services to include non-Michigan markets. For our Detroit-based holdings, develop 2-3 initiatives to drive visitor attraction and retention, which may include a membership/loyalty program.
Faculty Advisors