Prepare an implementable user acquisition strategy and possible go-to-market strategy on a different platform.

The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.

Provide a 3-year strategic marketing plan and branding strategy.

Produce a digital banking services business case and implementation strategy for a commercial banking specialty business