Action-Based Learning Projects:
MAP & Consulting Studio
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
2017
Full-Time MBA MAP
Assess the current performance and competitive landscape and formulate a specific strategic plan to improve successful recruitment and retention of women and minority attorneys.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.
Faculty Advisors
Jackson, MI
Jackson, MI
2022
Online MBA
Market Analysis and Assessment
Analyze loyalty programs in the B2B, B2C, and B2B2C market and uncover best practices for starting loyalty program. Develop a business plan that will enable Dawn to create a loyalty program for e-commerce customers on par with the best in the industry.
Faculty Advisors
Daytona Beach, FL
Daytona Beach, FL
2025
Full-Time MBA MAP
Brand Positioning and Communication
Develop a comprehensive DIGITAL MARKETING STRATEGY complete with action plans. Develop leading Minor League teams and industry best practices as a benchmark into the strategy.
Faculty Advisors
Warren, OH
Warren, OH
2023
Executive MBA MAP
Market Analysis and Assessment
Conduct a corporate review, competitive landscape assessment, and an industry growth opportunity study in order to develop a growth strategy for the company in the machine tool industry inside the US Market and the global markets.
Faculty Advisors