Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Strategic Roadmapping
Develop a business plan to establish a new Center for Lung Health at Michigan Medicine. This center will serve as a beacon for addressing the needs of the State of Michigan by tackling environmentally induced patterns of lung disease, particularly in children and women, while also addressing the associated inequities.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Strategic Roadmapping
Analyze the current banquet and event industry, with a specific focus on opportunities for the two UM Golf Courses, as well as pricing models, and formulate recommendations based on your findings.
Faculty Advisors
Orlando, FL
Orlando, FL
2025
Weekend MBA MAP
Go-To-Market Strategy
USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending go-to-market strategy, this project will help us grow our impact and serve players in adaptive tennis.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Financial Analysis and Planning
Evaluate alternative revenue sources and models in order to enhance the revenue mix of a top public university Art & Design program, to reduce reliance on undergraduate tuition revenue.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Create a business case for Mcity’s “Depot Autonomy” project, which would provide a cost-effective means for vehicles to operate autonomously once they enter a suitably-equipped warehouse or loading yard (e.g. Amazon, FedEx).
Faculty Advisors