Course Name Number Term Credit Hrs
MKT 300 Fall 23 +2 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 24
Winter 24
MKT 302 Spring/Summer 23 +3 3 hours
Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making.
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Fall 23
Fall 24
Winter 24
MKT 310 Spring/Summer 23 +3 3 hours
Fundamentals of Sales Management --- Nearly $1 trillion is spent every year on the selling function. Every senior management team must deliver its revenue and profit numbers.
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Fall 23
Fall 24
Winter 24
MKT 312 Fall 23 +2 3 hours
Retail Marketing Management --- This course will familiarize students with principles of sales and marketing in a business to consumer space.
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Fall 24
Winter 24
MKT 313 Fall 23 +2 3 hours
Consumer Behavior --- Formulation of appropriate and effective marketing strategies must begin with a clean and accurate understanding of consumers.
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Fall 24
Winter 24
MKT 314 Fall 23 3 hours
Business to Business and Industrial Marketing --- This course introduces students to the challenges and complexities of business to business and industrial marketing.
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MKT 315 Fall 24 +1 3 hours
International Marketing --- The course focuses on problems of marketing across national borders, marketing within foreign countries and the coordination of global marketing.
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Winter 24
MKT 322 Winter 24 (A) 1.5 hours
Digital Marketing --- Technology has significantly transformed marketing. The last several years have seen an explosion of digital options to engage consumers and attract client marketing budgets.
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MKT 323 Winter 24 (B) 1.5 hours
Digital Analytics --- The media (non-creative) discipline of advertising has been completely transformed in the data rich digital era of the past decade.
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MKT 399 Spring 23 +8 1 - 3 hours
Independent Study Project --- Independent study projects, supervised by faculty, are available to juniors and seniors in good academic standing. To select a study project, students should consult the
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Spring/Summer 23
Summer 23
Fall 23
Spring 24
Spring/Summer 24
Summer 24
Fall 24
Winter 24
MKT 403 Fall 23 (B) +1 1.5 hours
Brand Management --- This BBA elective covers the essentials of brand management via a framework that leads to "brand equity".
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Fall 24 (B)
MKT 407 Fall 23 +2 3 hours
Designing Persuasive Communication --- This multidisciplinary seminar covers topics such as the principles of persuasion, persuasion strategy (campaign planning and research); persuasion tactics (copy
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Fall 24
Winter 24
MKT 408 Fall 23 +1 1.5 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 24 (B)
MKT 409 Fall 23 +2 3 hours
Social Media Marketing --- Social media technologies are continuously transforming the way in which consumers interact with each other and firms.
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Fall 24
Winter 24
MKT 418 Winter 24 3 hours
Marketing Research and Analytics: Linking Data to Business Decisions --- The course will introduce students to the entire process of marketing research and analytics and equip students with the knowl
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MKT 419 Fall 24 (A) 1.5 hours
Customer-Base Analysis and Valuation --- The course centers customer-base analysis to improve customer relationship management and overall corporate valuation.
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MKT 425 Winter 24 3 hours
New Product and Innovation Management --- This course is designed to focus on the new product development process which is key to the success of any organization.
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MKT 470 Winter 24 3 hours
Capstone - Social and Environmental Responsibility and Marketing --- This course will cover interactions between society and marketing and marketing's role and responsibility (in both environmental an
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MKT 503 Fall 23 (B) +1 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 24 (B)
MKT 533 Spring/Summer 23 +3 2.25 hours
Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives
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Fall 23 (A)
Spring/Summer 24
Fall 24 (A)
MKT 557 Fall 23 (A) +1 2.25 hours
Marketing Management --- Marketing management is a complex business function which requires both knowledge and skill in strategy formulation and implementation.
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Fall 24 (A)
MKT 591 Winter 24 (B) 2.25 hours
Marketing Management --- This is a management-oriented course designed to improve students' business analysis skills and decision-making abilities.
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MKT 601 Winter 24 (A) 2.25 hours
Strategic Market Planning --- This course focuses on the critical questions for any market-driven entity: which markets and customers to serve, what function to provide, and the means to achieve compe
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MKT 603 Fall 23 (A) +2 2.25 hours
Strategic Brand Management --- In almost every industry, strong brands sell more, earn more, and last longer.
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Fall 24 (A)
Winter 24 (B)
MKT 608 Fall 23 +1 2.25 hours
Pricing Analytics and Strategy --- The 4 Ps of the marketing mix are - (1) the product, (2) its promotion, (3) its distribution, and (4) its pricing.
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Fall 24 (B)