Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Financial Analysis and Planning
Evaluate alternative revenue sources and models in order to enhance the revenue mix of a top public university Art & Design program, to reduce reliance on undergraduate tuition revenue.
Faculty Advisors
Minnetonka, MN
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Strategic Roadmapping
Analyze the golf course industry, with a specific focus on business models in particular pricing models including golf course renovation and restoration projects and formulate recommendations based on your findings.
Faculty Advisors
Ann Arbor, MI; Denver, CO; Raleigh-Durham, NC; Boston, MA; Louisville, KY
Ann Arbor, MI; Denver, CO; Raleigh-Durham, NC; Boston, MA; Louisville, KY
2015
Full-Time MBA MAP
Formulate a strategic corporate plan for Depression Centers to partner with corporations in addressing depression in the workplace.
Faculty Advisors
Hanover, PA
Hanover, PA
2022
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors
Providence, RI
Orlando, FL
Orlando, FL
2025
Weekend MBA MAP
Go-To-Market Strategy
USTA's mission is to grow tennis to inspire healthier people and communities everywhere. By conducting industry analysis and recommending go-to-market strategy, this project will help us grow our impact and serve players in adaptive tennis.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Online MBA
Market Analysis and Assessment
Create a business case for Mcity’s “Depot Autonomy” project, which would provide a cost-effective means for vehicles to operate autonomously once they enter a suitably-equipped warehouse or loading yard (e.g. Amazon, FedEx).
Faculty Advisors
Ann Arbor, MI; Allen Park, MI; Plymouth, MI; New York, NY; Pensacola, FL and Ft. Lauderdale, FL
Ann Arbor, MI
