Develop a marketing & recruitment strategy for college campus fundraising initiatives for a Detroit based social enterprise.

Develop a strategy to create and operationalize a marketing department within a global marketing company.

Create a strategic marketing and implementation plan that targets foundations and organizations in the EMEA region.  

Evaluate ecommerce and adoption strategies to drive revenue through digital portals.

Develop analytical models to improve financial performance of direct material purchases.

Develop a people and facilities plan for the brokerage of the future

TRIBE is a five-year-old social enterprise in Liberia, focused on improving learning outcomes and building a novel an ecosystem that complements and enhances the existing educational opportunities for high school students. The goal is to help ensure these young people develop skills valued by potential employers and that, once employed, they become valued employees.

This proposal seeks to collaborate with the Michigan Ross team to develop a five-year strategic plan (framework) based on a careful analysis of TRIBE’s learning journey to date and its capabilities to bridge foundational learning gaps for in current high school education. The goal would be to revisit TRIBE’s unique value proposition for the Liberian school system, develop an action-based operational plan and use this work to attract increased financial and strategic resources to scale organizational operations. The TRIBE leadership plans to be deeply engaged with the students on the process as it is critical to long-term organizational success.

Determine trends to inspire Brand Communications campaigns and a campaign evaluation process.

Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.

Conduct a market entry analysis to define the commercial viability of taking sexual and reproductive healthcare into additional African countries

Evaluate current southeast U.S. distribution network. Assess all potential solutions to increase efficiency in servicing the current customer base, with a focus on increasing truck driving colleague retention.