Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2024
MM Consulting Studio
Brand Positioning and Communication
Analyze competitors' products and marketing strategies to identify gaps and opportunities for differentiation. Define a clear strategic direction for Effectiv, and build a messaging & positioning framework based on findings.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Weekend MBA MAP
Strategic Roadmapping
Formulate competitive strategy for Hands-On Museum/Nature Center for next three years, looking at internal core competencies and leveraging those areas for both organic growth and partnership opportunities on a regional and national basis.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Operations Enhancements
Structure a shrimp aquaculture pre-seed funding campaign designed to raise $100,000 to build a scaled, for-profit start-up, prototype facility, create a marketing message to break through to new partner organizations,
Faculty Advisors
Tel Aviv Israel
Tel Aviv Israel
2023
Full-Time MBA MAP
Go-To-Market Strategy
Perform a US market analysis, develop US market entry and penetration strategy recommendations, and formulate a three-year plan for Gynica’s product pipeline in the Pharma & Non-Pharma Menopause symptoms space
Faculty Advisors
2025
Full-Time MBA MAP
Market Analysis and Assessment
The project’s goal is for the Ross team to collaborate with the two OTK founders to formulate a local, Malawi-based fundraising strategy that builds a greater and more diversified financial base. While donations from friends abroad will remain valuable and relevant, the Ross team should focus on delivering detailed short- and long-term strategies for how OTK can expand its sourcing of funds from within Malawi.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Go-To-Market Strategy
Analyze and evaluate the market opportunities, stakeholder needs, and relevant data curated by Clearview AI. The insights will drive strategic decisions regarding service offerings, outreach methods, and positioning in these sectors.
Faculty Advisors