Action-Based Learning Projects:
MAP & Consulting Studio
Berlin, WI
Berlin, WI
2024
Executive MBA MAP
Go-To-Market Strategy
The project aims to create a comprehensive commercialization and marketing plan for a recent private equity acquisition. The team's objective is to modernize key business areas, including a first-ever digital footprint, and actionalbe steps to unlock the growth potential of the firm to increase revenue by 25%. The acquired firm has a thirty-year manufacturing legacy of craftsmanship and customer service, which has allowed it to grow organically by word of mouth over the years. The firm has always done business the "old-fashioned" way - the prior owners managed sales, there is no website, nor does the company use email to conduct business with its over 400 B2B clients.
Faculty Advisors
New York, NY
Seattle, WA
San Diego, CA, USA
Troy, Lansing, Tecumseh, MI, USA
Battle Creek, MI;Detroit, MI
Dearborn, MI
Milwaukee, WI
Redmond, WA
Gurugram, India
Virtual
Virtual
2025
MBAn Consulting Studio
Financial Analysis and Planning
Develop a dynamic, interactive dashboard for Omega, providing in-depth analysis of sales performance, customer behavior, and sales team effectiveness. Leverage advanced data analysis and predictive modeling to offer actionable insights and strategic recommendations to enhance sales, optimize customer retention, and identify new market opportunities.
Faculty Advisors
Plymouth, MI; Turin, Italy; Graz, Austria
Ann Arbor, MI, USA
Ann Arbor, MI, USA
2023
Online MBA
Market Analysis and Assessment
Support the Sanger Leadership Center at Michigan Ross by mapping the competitive landscape for leadership development and updating our strategic plan. Wonderful chance to make a positive impact at Ross and beyond!
Faculty Advisors
Redwood Shores, CA and Chicago, IL
Tel Aviv, Israel
